Category Archives: Social Networking

Twitter Fixes the Quote Tweet Button for End Users, but Breaks it For the Brands

 

 

Posting this online because i don’t seem to see any conversations about this anywhere and I’m curious how others are measuring the impact of quoted tweets.

Twitter made a recent update to how they render quoted tweets on twitter, read more here:

http://thenextweb.com/twitter/2015/04/07/twitter-is-finally-fixing-the-quote-tweet-button/

 

As an end user this is great because it makes my feed less messy, and it gives me more space to add commentary to tweets. But putting my work hat on, I’m really hoping that twitter has a plan for supporting the 3rd party tools that marketers use to listen and measure the impact of their brands’ tweets.

 

Even when using their own tool, Tweetdeck, there’s no way to surface any comments to the original quoted tweet. Just as example, [1] I quote Tweeted a post from Lenovo around the #VibeShot Campaign.  In [2], I have a column setup to monitor the #VibeShot hashtag, which is in the original tweet. Here we start to see the problem.

 

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As a marketer, I love the new quote tweet style because it encourages people to add their comments to the brand posts instead of just passive sharing. It’s the kind of behaviour that would benefit us since it’s a chance to get qualitative feedback from the audience (vs the quantitative in measuring retweets).

The problem is that currently, there doesn’t seem to be a way to capture any conversation that happens once someone starts quote tweeting our posts. It’s true for TweetDeck, and true for some of the listening tools that our team internally have managed to test out.

Apart from being unable to measure the direct conversations that come out of the brand tweet, another challenge would be measuring the influencer impact when they quote tweet our posts. Any replies, favorites, retweets (not even the quote tweets but the original, “raw” retweets) won’t be measured unless that influencer also uses a hashtag, keyword in their comment. That’s okay with collaborative campaigns where the quote tweet is planned, but every marketer works toward getting someone with a lot of  followers to organically RT or  comment. The new quoted tweet display might give the impression that the original text of the tweet already contains the hashtag, and it would be redundant to use it again in the comment.

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Curious to know which tools in the industry are already supporting twitter’s new feature to measure impact of quoted tweets? Especially since this is becoming the default quote tweet option on android and iOS, and some users are enabled with this as a default on the web interface as well.

Oh Google+, why did you take away my simple chat…

A few weeks ago, google released a new google+ interface. I was kicking and screaming at first but I decided to hold my opinions to see if it grew on me. I wouldn’t say I’m active on the network, the only real reason I have for having the google+ page up is because my husband and a few other friends are no longer on messenger (since they forced people to use skype and most people are probably stuck in limbo in the transition or have moved on to facebook messaging). So naturally, I’m fine with the rest of the page, but that one feature that I actually use the most is what I am critical about. What annoys me is now with the new interface, I’m unable to see who of my friends are online or at least away at the moment. The old interface is still in gmail so I tend to now have my gmail page up for that. With the new "hangouts” there’s this list of people, not sure how they are sorted, and if they’re online there’s a (what looks like) 1 pixel high line. The screen shot below actually looks thinner than it actually is now.

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When you open up the chat window, you see a slightly thicker version of the line. Sure, it looks neater, but I don’t think the designer had the user in mind when they designed this new interface. To me, it’s an example of where a good looking UI doesn’t necessarily mean a good UX.

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The more I used the new interface, I figured out that the hangouts list shows me my most recent contacts, but then I still don’t know what the rest of the ones on the list are supposed to be. Certainly not by status, and not alphabetical.

Not sure about everyone else, but I liked having the default be to sort people by status/availability. I like seeing people on line and dropping them a quick hi/hello, especially those I haven’t spoken to in a while (so yeah, not my most recent contacts) If I wanted to do that with the new UI, I’d have to know who I’m looking for, type their name out so they appear on the list in order to see whether or not they are online or not. Sure you can argue that communication becomes more intentional than serendipitous, maybe that’s what google was going for with their social network, I don’t know. Is it just me? or are there not that many users of gTalk/hangouts to notice?

Update: so I noticed on gmail there is an option to “upgrade” to the new hangouts and they tout this not-sorted-by-availability contacts lists as a feature where you can now message people even when they are not online, cause they’ll get the message which ever device they’re on. Read more about their rationale here http://mashable.com/2013/05/16/google-hangouts-app-analysis/

But personally, the one that has achieved the goal of unifying communication is still the windows phone. It combines messages (facebook, messenger and sms), emails and calls into one view. Very helpful since I tend to send him SMSs, message him when I’m on facebook, the rare times he logs on to his windows machine and I see him via skype, I would ping him, you get the idea. I only which whatsapp and hangouts would come into this integrated view and I would be happy. But seeing how much MS and Goog can work together from this whole Youtube on Windows Windows Phone debacle, I won’t hold my breath. But then again, there’s gchat on outlook.com, could it possibly come to windows phone?

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Turning Data Into Insights Workshop by HyperIsland

Joined a workshop by HyperIsland yesterday. The focus was turning data into insight by Jonathan Briggs (@jonathanbriggs), one of the founders of HyperIsland in Sweden.

In summary:

1. Have a theory
2. Test against the data
3. Look for simple changes and explore the impact of making those changes
4. Learn to tell stories with your data

He also took the opportunity to share with us some tools that we could use to find data about certain brands/individuals online.

Ghostery – Interesting tool to remind you of the “ghosts” that are present when you visit a website. I’m now using the chrome plugin and it conveniently gives me an idea of who else knows I’m here. It does also give you the option to block stuff if you wanted.

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Tweetpsych is another useful tool. you can use it to get a psychological summary of a person based on what they tweet.

Duckduckgo if you just want to search for stuff and want your results to be unaffected by whether they’ve been paid for or not, this is a search engine to check out. Apparently, it’s based on Bing search data but built with the Yahoo Pipes platform.

Similarweb pretty good website for getting traffic insights presented in a visually appealing manner. You can use this to do competitor research as well.

Spyfu another good tool for competitive research. Gives you information on best performing keywords, you  can compare with compete websites for keyword overlaps and unique keywords. The free trial version gives you a few of the top ones on the list but you’d have to subscribe to get the full list.

Crazyegg very interesting tool for showing you how people interact with your web page. It basically gives you a heatmap of where people interact the most, a scroll map of where people scroll to the most, and a confetti tool that tells you where people are actually clicking, including information like where they came from, what search terms they used to get there, etc.

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On Facebook Privacy and Digital Etiquette

A recent incident has Mark Zuckerberg’s own sister upset about how her family photo intended for her friends, ended up on the news (on twitter), though funnily enough, it’s her twitter ranting that eventually DID get it on the news. She posted a picture and set the visibility to friends only, but then she tagged her sister which then allowed her sister’s friends to see the post. Friend of the sister sees the picture, screen grabs and posts it on twitter. The whole debacle ends with Randi deleting her side of the conversation with the poster and telling people to ask permission before posta friends photo publicly.

First of all, how about not posting friends’ photos at all? If we’re all strict about copyright material, let the people who created the photos decide how those photos are distributed. But in the end, it’s pretty much all you can do. While I agree that

On the other hand, if you’ve taken the photo OF the friend, then by right, you SHOULD ask permission before sharing it with whomever. One thing that bothers me about default facebook privacy settings is that people can tag you in their pictures, and immediately, it becomes visible to people in your network. You’ll find this privacy setting that allows you to approve posts that other people tag you in before putting them on your timeline and going out to your friends’ news feeds:

https://www.facebook.com/settings?tab=timeline&section=review&viewScreenshot_122712_022654_PM

The problem with this is that it’s an opt in feature. So by default, I see my friends being tagged in all sorts of rubbish like sellers’ photos, NSFW/offensive photos, etc. The best I can do is help them find this “feature” to have to approve tags. But then, some people are lazy to have to approve tags all the time (since tag management is so difficult on mobile devices) so they leave it at the default. When left with no choice, I simply block people posting these non-friends who tag my friends in their stuff for no reason.

Another privacy setting you should enable will allow you to review tags people add to your own photos. Since photos are visible to your friends and friends of those who are tagged, you’ll want to be able to approve who gets tagged in your photos. Maybe Randi’s sister tagged herself in the photo hence the photo became visible to her friends as well?
https://www.facebook.com/settings?tab=timeline&section=tagreview&view
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Socl: Pinterest for the rest of us

I saw this article on ZDNet this morning and signed up. I think the success of a social network is inversely proportional to the time it takes you to figure out what you can use it for. I had this challenge with pinterest. I signed up, went back a few times, but I just couldn’t get into the flow of creating pins, boards (and now secret boards) maybe because I couldn’t think about what to pin in the first place. When I look at Socl (in my mind I still pronounce it as Soh-kul), I can see the people in pinterest being able to do the same things (minus the secret boards) but I can instantly think about a number of things I can use it for.

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The main page allows you to see a stream of posts on SoCl. I like having the flexibility to see the whole stream, the ones I follow, and the ones that are feature. Sorting by newest vs activity (i.e. comments, tags and likes I’m guessing) is also a good way to find content where conversations are happening. Though pinterest has pretty much the same class of filters (everything, following, popular), sorting is simply by newest, I’m guessing.

Pinterest for the less organized – Elaborating more on posts, I guess you can say they are mini pinterest boards, less the rigidity? I like how you can pin pretty much anything: web links, videos, images and how you can tag it with as many number of interests as you want. It doesn’t have to be a board filed to a specific category.

There is also an option to “riff on this post” which is kind of re-pinning but not really since you create your own collage with different titles and different content, but riffing allows you to show you were inspired by another collage when making this one.

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I like how they’ve implemented the categories as the tags people have given to their posts. Although the drawback is you’ll have a category on social media and socialmedia, I think it’s still better than restricting categories and therefore restricting the way you could filter content. Also, in pinterest’s case, if I wanted a certain piece of content on two different categories, I’d have to add it to 2 different boards. It was hard enough for me to figure out how to pin something.

Pinterest for the more social – One major plus on the interests view is that when you drill down to a specific interest, aside from being able to see all posts tag as such, you also get to see a view of the people contributing to this category. On the upper right, the top contributors also get cycled with featured content, which I think is a nice touch as it encourages people to contribute plus it makes it easier for people find who to follow for a particular interest. To me, although you can share your boards and comment on other boards or pins, and all those elements of a social network, it doesn’t really encourage much conversation beyond the repins and likes. It feels more like a showcase of your stuff “my style”, “my ideas”. It’s a corkboard in your studio, whereas Socl feels more like a corkboard that you’d have in the office pantry or school lobby.

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Again, on the being more social bit. With pinterest, it’s not even clear at first glance how to find out who you’re following (you have to go to your profile first then the links appear. But then again, maybe Pinterest’s top priority wasn’t being social. I remember when I signed up, I was asked about my interests and then by the time I finally found the page that listed who I was following, I realized that I have been autofollowed to people based on those same interests. This was frustrating because there was no way for me to just see the posts of the people I had knowingly followed.

I like that apart from A-Z sorting, you can sort based on who the most active users are too.

me

The me page is a nice dashboard of everything about me, quick stats like number of posts, likes, top interests cycle on the upper right and tabs that correspond to the different pages show my contributions, my conversations (messages and comments) and the people I’m connected to (followers, following and then there’s a facebook tab that doesn’t do anything right now).

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This is something totally different from pinterest (I don’t even think you can pin videos on pinterest). As it describes itself, it’s a way to watch videos together on Socl in real time. And it pretty much does what it claims to, allowing you to comment and change the active video & add more videos in real time too. Apart from the being a “social” way of watching videos online, I think the app can do without it or stand alone as a different app altogether. But I guess it’s a neat feature to have anyway.